{"id":2779,"date":"2026-05-25T12:41:14","date_gmt":"2026-05-25T05:41:14","guid":{"rendered":"https:\/\/chodigi.com\/bi-quyet-kinh-doanh-san-pham-so-thanh-cong\/"},"modified":"2026-05-25T12:44:03","modified_gmt":"2026-05-25T05:44:03","slug":"bi-quyet-kinh-doanh-san-pham-so-thanh-cong","status":"publish","type":"post","link":"https:\/\/chodigi.com\/en\/bi-quyet-kinh-doanh-san-pham-so-thanh-cong\/","title":{"rendered":"B\u00ed quy\u1ebft kinh doanh s\u1ea3n ph\u1ea9m s\u1ed1 th\u00e0nh c\u00f4ng"},"content":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 hi\u1ec7n nay, kinh doanh s\u1ea3n ph\u1ea9m s\u1ed1 \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng n\u1ed5i b\u1eadt, m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c n\u00e0y. \u0110\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng, b\u1ea1n c\u1ea7n n\u1eafm v\u1eefng m\u1ed9t s\u1ed1 b\u00ed quy\u1ebft kinh doanh s\u1ea3n ph\u1ea9m s\u1ed1 hi\u1ec7u qu\u1ea3. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 kinh doanh s\u1ea3n ph\u1ea9m s\u1ed1 th\u00e0nh c\u00f4ng.<\/p>\n<h2>X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft<\/h2>\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t trong qu\u00e1 tr\u00ecnh kinh doanh s\u1ea3n ph\u1ea9m s\u1ed1. B\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft r\u00f5 ai l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, h\u1ecd c\u00f3 nhu c\u1ea7u g\u00ec v\u00e0 h\u1ecd th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00e2u tr\u00ean m\u1ea1ng. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u01b0 kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n ho\u1eb7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn.<\/p>\n<h3>Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/h3>\n<p>M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n nh\u1eadn th\u1ea5y r\u1eb1ng h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ph\u1ee5 n\u1eef t\u1eeb 25 \u0111\u1ebfn 35 tu\u1ed5i, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.<\/p>\n<h3>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>Th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m s\u1ed1 th\u01b0\u1eddng r\u1ea5t \u0111a d\u1ea1ng. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c nhau nh\u01b0 \u0111\u1ecba l\u00fd, t\u00e2m l\u00fd, ho\u1eb7c h\u00e0nh vi. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng y\u00eau th\u00edch c\u00f4ng ngh\u1ec7 m\u1edbi ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i. Vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng cao nh\u1ea5t, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/p>\n<h2>X\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/h2>\n<p>Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng. S\u1ea3n ph\u1ea9m s\u1ed1 ph\u1ea3i gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i th\u01b0\u1eddng xuy\u00ean l\u1eafng nghe ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin \u0111\u00f3.<\/p>\n<h3>T\u1ea1o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t<\/h3>\n<p>Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m s\u1ed1. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n d\u1ec5 s\u1eed d\u1ee5ng, th\u00e2n thi\u1ec7n v\u00e0 tr\u1ef1c quan. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn thi\u1ebft k\u1ebf giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng (UI) v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX). M\u1ed9t \u1ee9ng d\u1ee5ng c\u00f3 giao di\u1ec7n \u0111\u1eb9p v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng s\u1ebd gi\u00fap b\u1ea1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u h\u01a1n.<\/p>\n<h3>Ki\u1ec3m tra v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m<\/h3>\n<p>Tr\u01b0\u1edbc khi ra m\u1eaft s\u1ea3n ph\u1ea9m, h\u00e3y th\u1ef1c hi\u1ec7n c\u00e1c b\u00e0i ki\u1ec3m tra \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 kh\u00f4ng g\u1eb7p l\u1ed7i. B\u1ea1n c\u00f3 th\u1ec3 m\u1eddi m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 thu th\u1eadp \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd. D\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi ch\u00ednh th\u1ee9c ph\u00e1t h\u00e0nh.<\/p>\n<h2>Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m<\/h2>\n<p>Khi s\u1ea3n ph\u1ea9m \u0111\u00e3 s\u1eb5n s\u00e0ng, vi\u1ec7c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng ti\u1ebfp theo. C\u00f3 nhi\u1ec1u k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng, t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/p>\n<h3>S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7u qu\u1ea3<\/h3>\n<p>M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Instagram, v\u00e0 TikTok \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u0110\u0103ng t\u1ea3i n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c livestream \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<h3>SEO v\u00e0 Content Marketing<\/h3>\n<p>T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung \u0111\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean trang \u0111\u1ea7u c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng th\u1ec3 thi\u1ebfu. H\u00e3y nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung website \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean. C\u00f9ng v\u1edbi \u0111\u00f3, h\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 uy t\u00edn cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2>Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n<p>Cu\u1ed1i c\u00f9ng, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a b\u1ea1n lu\u00f4n hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 s\u1ea3n ph\u1ea9m. D\u1ef1a tr\u00ean nh\u1eefng s\u1ed1 li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, h\u00e3y \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>T\u00f3m l\u1ea1i, \u0111\u1ec3 kinh doanh s\u1ea3n ph\u1ea9m s\u1ed1 th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 v\u00e0 lu\u00f4n s\u1eb5n s\u00e0ng \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng. N\u1ebfu b\u1ea1n l\u00e0m t\u1ed1t nh\u1eefng \u0111i\u1ec1u n\u00e0y, ch\u1eafc ch\u1eafn th\u00e0nh c\u00f4ng s\u1ebd \u0111\u1ebfn v\u1edbi b\u1ea1n trong l\u0129nh v\u1ef1c kinh doanh s\u1ea3n ph\u1ea9m s\u1ed1.<\/p>\n<h2>T\u00e0i nguy\u00ean li\u00ean quan tr\u00ean Ch\u1ee3 Digi<\/h2>\n<ul>\n<li><a href=\"https:\/\/chodigi.com\/en\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#0066cc;text-decoration:underline;font-weight:600;\">Ch\u1ee3 Digi<\/a><\/li>\n<li><a href=\"https:\/\/chodigi.com\/en\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#0066cc;text-decoration:underline;font-weight:600;\">Danh m\u1ee5c li\u00ean quan<\/a><\/li>\n<\/ul>\n<div style=\"border:2px solid #f2b705;padding:20px;border-radius:12px;margin:30px 0;background:#fffdf5;\">\n<h2>G\u1ee3i \u00fd ti\u1ebfp theo t\u1eeb Ch\u1ee3 Digi<\/h2>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m s\u1ed1 v\u00e0 t\u1ed1i \u01b0u t\u1ef1 \u0111\u1ed9ng h\u00f3a, h\u00e3y tham kh\u1ea3o th\u00eam c\u00e1c t\u00e0i nguy\u00ean, m\u1eabu thi\u1ebft k\u1ebf v\u00e0 prompt AI chuy\u00ean s\u00e2u \u0111ang \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c.<\/p>\n<p><a href=\"https:\/\/chodigi.com\/en\/\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;background:#f2b705;color:#111;padding:12px 18px;border-radius:8px;text-decoration:none;font-weight:bold;\">Kh\u00e1m ph\u00e1 ngay tr\u00ean Ch\u1ee3 Digi<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1m ph\u00e1 b\u00ed quy\u1ebft v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 kinh doanh s\u1ea3n ph\u1ea9m s\u1ed1 hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[339,400],"tags":[493,404,371,494,464],"class_list":["post-2779","post","type-post","status-publish","format-standard","hentry","category-ai-blog","category-kinh-doanh-san-pham-so","tag-chien-luoc","tag-kinh-doanh","tag-san-pham-so","tag-thanh-cong","tag-tiep-thi"],"acf":[],"_links":{"self":[{"href":"https:\/\/chodigi.com\/en\/wp-json\/wp\/v2\/posts\/2779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chodigi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chodigi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chodigi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chodigi.com\/en\/wp-json\/wp\/v2\/comments?post=2779"}],"version-history":[{"count":1,"href":"https:\/\/chodigi.com\/en\/wp-json\/wp\/v2\/posts\/2779\/revisions"}],"predecessor-version":[{"id":2780,"href":"https:\/\/chodigi.com\/en\/wp-json\/wp\/v2\/posts\/2779\/revisions\/2780"}],"wp:attachment":[{"href":"https:\/\/chodigi.com\/en\/wp-json\/wp\/v2\/media?parent=2779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chodigi.com\/en\/wp-json\/wp\/v2\/categories?post=2779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chodigi.com\/en\/wp-json\/wp\/v2\/tags?post=2779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}